Robin Padilla together with Top PH brands launch BRAND PILIPINAS!!!
Top Filipino brands and organizations have come together to launch a movement that hopes to propel the single most important brand for all Filipinos -- BRAND PILIPINAS.
The launch gathered more than a hundred top local brands who signed up to be partners in the Brand Pilipinas advocacy which aims to valorize local brands, locally made products and our homegrown artisans.
Brand Pilipinas Movement Co-Convenor actor and founder of Liwanag ng Kapayapaan Foundation Robin Padilla said: "Ngayon ang oras para ipakita natin sa buong mundo ang ating dangal bilang Pilipino. Matapang, magaling, malikhain, mapagmahal sa bayan. Yan ang tatak ng tunay ng Pilipino na kinatawan ng Brand Pilipinas".
Brand Pilipinas hopes the movement will influence Filipinos to adopt a "Filipino-first" mentality by choosing homegrown brands over the more popular and highly-commercial international brands.
Robin Padilla and Ms. Amor Maclang, co-convenors of Brand Pilipnas
Brand Pilipinas released the music video to help spread the advocacy, titled "Lahat Tayo Kasama" by Quest featuring various artist; Jasmine Curtis-Smith, Kiana and Gab Valenciano, Rhian Ramos, Quest, Rovilson Fernandez, Roxanne Barcelo and Tim Yap. The music was written and co-produced by Jose D. Villanueva III together with Bong Andres and George Royeca.