Shopee Partners with Leading Beauty Brands, Maybelline and Palmolive to Celebrate Women Empowerment

Our favorite leading e-commerce platform in Southeast Asia, Shopee partnered leading beauty brands Maybelline and Palmolive, to bring together five Women’s Rights advocates in celebration of women empowerment. As part of Shopee’s Beauty Fair event, the women - 2013 Miss World, Megan Young, actress KC Concepcion, and blogger-influencers Martha Jante, Kristine Roces and Helen Payawal - each shared their personal stories on how they overcame society’s beauty standards, and to encourage Filipina women to do the same.


The event featured three different talk show sessions where the five women shared personal stories on various topics, including how the media has influenced the standards of beauty, their struggles with overcoming society’s expectations of women, and how they managed to achieve success in both their careers and personal lives. Attendees enjoyed a complimentary ride to the event from Grab, the official ride sponsor, as well as a free blow-dry and hair styling session by Creations - a salon by Asia’s Top Model Judge, Lourd Ramos’ salon.


According to Ms.Jane Lim, Director of Shopee Philippines, “Shopee’s Beauty Fair is a celebration of women and their success, and we are proud to partner Maybelline and Palmolive for this event - both leading beauty brands who share the same belief that women should be celebrated as they are. Beauty Fair was conceptualised as part of Shopee’s continued commitment to empowering Filipina across the country. We hope that this serves as an inspirational platform for more women to take a step forward towards achieving their goals.”


One of Maybelline’s top priorities is to empower women to #MakeItHappen. The brand presented top beauty influencers Martha Jante, Real Asian Beauty (Kristine Roces), and Helen on Fleek (Helen Payawal) to talk about their work as influencers and bloggers in the beauty industry. The famous influencers also shared their everyday struggles as women in their field and how they were able to overcome it with the confidence that makeup has been able to give them.


Brand ambassador for Palmolive, KC Concepcion, also shared her own story on how being healthy is as important as being true to oneself. The singer turned actress talked about numerous topics from haircare to fitness, and how her journey with maintaining her health has helped her confidence and enabled her to achieve success in both her career and personal life.

As a speaker at the event, 2013 Miss World Megan Young shared about her journey to being crowned 2013 Miss World, and how the title has since placed her in a position to inspire young women around her.

Young’s success in her acting career is also a reflection of her commitment to empowering women, choosing only to act in powerful female roles. She currently stars in the drama,The Step Daughters, where she plays a young, fearless woman named Mayumi who changes her destiny by being tenacious and true to herself.

In line with the Beauty Fair event, Shopee will also be celebrating Beauty Week from June 21 to 27. Users can expect up to 95% off the health and beauty category on top of a storewide sale, exclusive deals and bundles, P199 below collections and many more. Users can look forward to massive savings on a wide variety of items including makeup, skincare, haircare and other health and personal care items.


For more information about the Beauty Fair Sale, you may visit: https://shopee.ph/BestofBeauty

And for more information and updates, visit www.shopee.ph. And don't forget to download the Shopee app for free on Apple App Store or Google Play Store.


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