Sweet Saya Moments: A parenting chat with Jollibee and Dr. Michele Borba

The country's number one fast-food brand, Jollibee, is presenting a series of talks led by Dr. Michele Borba titled "UnSelfie : Developing character among today's all-about-me generations" at the Samsung Hall in SM Aura Premier for parents and educators today (December 2, 2017).

Dr. Michele Borba, character development expert and educational consultant

Globally renowned parenting and character expert, Dr. Michele Borba has gained renown and popularity among parents all over the world for her practical, research-based advice for strengthening character, fostering compassion and developing emotional intelligence in children of all ages.

With over 22 books on the field including Parents Do Make a Difference: How to raise kids with solid Character, Strong Minds and Caring Hearts' Building Moral Intelligence: The Seven Essential Virtues that Teach Kids To Do the Right Thing; The Big Book of Parenting Solutions: 101 Answers to Your Everyday Challenges and Wildest Worries; and UnSelfie: Why Empathetic Kids Succeed in Our All-About-Me World, reminds Filipino parents of the importance of these essential years in child-rearing.

One of her key teachings is to "develop a close, mutually respectful relationship" with children, which should be established during these formative years. The first seven years of a child's life is crucial to developing his or her character and values, which is why parents should continuously nurture them during those years for them to grow up into well-rounded adults

"Studies find that kids are most influenced by those persons toward whom they feel the strongest attachment and deepest respect," Dr. Borba said. "They are also more likely to copy these individual's moral beliefs....Just make sure the relationship is mutually respectful: you treat your child with love and respect, and he treats you the same way in return."

Dr. Michele Borba emphasizes that this ideal relationship is one that takes time building and one that parents should put effort in establishing. Dr. Borba recommends that parents should dedicate "one-to-one personal, uninterrupted time" with the child regularly to build this mutually respectful and loving relationship.

Parenting may differ culturally, but there is one universal factor that everyone can cherish all the way into adulthood: warm family memories. As the go-to-fun and dining destination for Filipino children for generations, Jollibee prides itself for encouraging the creation of warm family memories across its restaurants all over the Philippines and the world. 

Dr. Michele Borba with Gelli Victor (host)

The newest online video for one of its core offerings -- the Jolly Spaghetti -- mirrors Dr. Borba's belief in dedicating one-to-one quality time with children and creating lasting memories for both child and parent. In this video, parents are reminded that the values they teach during their children's formative years truly make a difference: a child who was raised on an abundance of love, smiles, hugs, respect, sharing and sweet-saya family memories will be a loving, cheerful, confident, courteous, and generous adult later in life.

"Good parenting is about how to help our children live their lives to the best of their abilities - and that in itself is an  immensely powerful role," Dr. Borba concluded.

Head over to the nearest Jollibee branch today and treasure those simple moments with family over Jolly Spaghetti, "Ang Sweet Saya na Di Malilimutan". Available for dine-in, take-out, delivery and drive-thru transactions, Jolly Spaghetti is priced at P50.00. For more information on your classic Jolly favorites, like Jollibee Philippines @jollibee on social media.


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