Red Ribbon launches it's first Flagship store

Our favorite bakeshop, Red Ribbon recently marks another milestone as it launched its first flagship store located at the ground floor of building A of SM Megamall.

Red Ribbon's new flagship store highlights design features that all combine to make both every day and special moments even more memorable. According to Ned Bandojo, head of Marketing of Red Ribbon, "This new store sets up apart and showcases the best of Red Ribbon -- in products, services and experience."

From afar, the vibrancy of the storefront makes it even more inviting. The combination of its red archways and sleek interior welcomes the customers to enter the space for a unique experience. But, what makes it more enticing is the four new design features not found in any of its branches.

Upon entering the store, customers will see an Art Installation. This first unique feature showcases one of the bake shop chain's signature products - the Black Forest Cake. This oversized slice hits patrons with an immediate visual experience of it's delicious combination of chocolate, cream, and cherry that is sure to create a craving for this all-time favorite treat.

Another feature of the store is the In-house Baking Area located at the right side of the store. Customers will be treated to the sight and aroma of selected freshly-baked Red Ribbon delights that are even topped with special decorations.

They have also Huddle Area, intended for customer bonding as well as for fostering community building. Activities and workshops on parenting, home baking and personal development, among others will be held here. The Huddle area encourages family and friends to create and experience sweet and memorable moments even outside the home.

Another unique design feature is the Ribboning counter, where we can personalize the experience of bringing home a Red Ribbon product by allowing us to put our own touch on the Red Ribbon box. Plus, we can decorate it more colorful ribbons aside from the signature red ribbon.

The store also has several shelves that contain Red Ribnon's many kinds of pastries, bread, and delicacies. These are sprawled at the center and the left side so patrons can quickly get the items that they want to bring home to family and friends.

There is also a colorfully designed, textured Selfie wall that prominently shows off Red Ribbon's iconic graphics. Here, customers can take photos of themselves as they enjoy each other's company together with their Red Ribbon treats.

The store also has the special Dedication Cake counter where buyers can see how their special messages are lovingly placed on the Red Ribbon Dedication Cake.

Red Ribbon also launch the 'Sweet Moments at Red Ribbon App' -- a downloadable mobile application. This augmented reality app can be accessed at the flagship store's four unique features as well as in other areas. With the app, visitors can take photos of themselves together with some Red Ribbon iconic elements. It also has a digital board game, which can only be acquired and played in the huddle area.

Red Ribbon started as a small bake shop in Timog Avenue in Quezon city. It further expanded into a proudly Filipino-owned business that has taken part in every Filipino family's special moments. To date, the bake shop has more than 400 branches nationwide, growing to become a hub where everyone is welcome to make sweeter moments found in every slice of it's many sweet offerings.

To know more about Red Ribbon's many sweet delights, visit


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