Procter & Gamble and Robinsons Supermarket join Forces with Mothers to further advocacy of Wellness

Procter & Gamble together with Robinson's Supermarket came up with something that every mommies will love, Wellness Moms. During the launch at Marco Polo Hotel last week,  a wellness moms movement is emerged, a movement of change by mothers rallying as one for a better and healthier lifestyle.

Wellness moms,  Denise Laurel,  Nikka Garcia and Issa Litton

Celebrity mothers and special guests graced the official launch of Wellness Moms, where different aspects of motherhood—Baby, Family/Household, and Personal Wellness—were openly discussed by celebrity mom guests Denise Laurel, Nikka Martinez-Garcia, and host Issa Litton during the talk show that highlighted as well P&G’s own wellness products and how they fit into one's life.

Mommy Denise Laurel

For example, Mom’s son returns home after playing outside, washing his hands with Safeguard for 99.9% germ protection before eating dinner. After mealtime, Mom can now easily wash away the grease of the dirty dishes with Joy Antibac, as well as any stains on her son’s clothes with Ariel Power Gel. Night time arrives and her baby daughter needs to sleep, so Mom soothes baby with Vicks Baby Rub, putting on her Pampers for a dry, peaceful sleep, covering her in a soft, comfy blankie, thanks to Downy Baby Gentle. These wellness products and their home benefits were presented in the Mealtime Tips and Bedtime Tips Wellness videos released online.

Moms shared their personal tips and bytes of advice to one another, talking about how Wellness Mom products have helped make their life at home an easier, safer, healthier and happier one.  Also, to further showcase the unity of this movement, a special Moms for Wellness mosaic wall made up of photos of different moms around the country was also revealed.


Aside from P&G, Robinsons Supermarket, who has always supported the wellness movement, has proven that two is better than one when it comes to progress and change. This mutual undertaking paved the way for a solid partnership, which was also officially revealed last Thursday through the Wellness Moms promo! From now on, whenever one buys three of the participating Wellness Moms products (Safeguard, Joy Antibac, Ariel Power Gel, Downy Baby Gentle, Oral-B, Pampers, or Vicks Baby Rub) at any Robinsons Supermarket, he/she will instantly receive Robinsons Supermarket GC’s worth 50 pesos!

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