100 fearless Filipinas, 100 tough stains, 1 wash! #Ariel100StainsIn1Wash

Ariel, the world's leading detergent, honors 100 Filipinos who are fearless in pursuing their passion with a Wash Your Fears Summit. Ariel's brand ambassador, Ms. Kris Aquino and  10 fearless women are invited as keynote speakers in a discussion on the "State of Filipina Women" where they also share inspiring stories on how they overcame their fears and succeeded in life. The event aims to demonstrate Ariel's ability to remove 100 stains in 1 wash through a symbolic washing away of fears by the 100 Fearless Filioinas.


Wash your fears summit featured a panel discussion hosted by Bianca Gonzales-Intal, and headlined by Ms. Kris Aquino and ten female celebrity influencers who are known to be fearless in their various roles, such as;

Miriam Quiambao, fearless beauty queen
Amina Rasul, fearless advocate for peace and development
Anna Kapunan, fearless advocate for health and environment
Marilou Chua, fearless beauty queen and advocate for children's education
Samira Gutoc-Tomawis, fearless journalist
Mandy dela Rama, fearless entrepreneur
Mons Romulo, fearless lifestyle columnist
Aimee Carandang Gloria, fearless female pilot
Badgie Guerrero-Trinidad, fearless founder of The Cravings Group



Special guests from Philippine Commission on Women ( Ms. Emmeline Verzosa) and TESDA ( Ms. Maria Clara Ignacio) provide deeper context on the 'State of Filipinas' today. All women in the panel shared their inspiring stories on how they recovered from the many stains they encountered in their pursuit of their dreams and ambitions.

Though there were a large number of stains, they we're no match for Ariel's superior stain removal as we (audiences) witnessed firsthand the product's effucaccy in removing 100 stains in just 1 wash with it's optimized formulation which contains a higher level of active ingredients and smart enzymes.



According to Louie Morante, Regional Communications Manager for Fabric & Home Care, P&G Southeast Asia, " Empowering Filipinas is at the core of what Ariel stands for, and we (Ariel) continue to find ways to drive conversations that can inspire more Filipinas to succeed in life. Ariel recognizes that Filipinas are now fearless in seeking new opportunities to propel them forward in life. This summit for women celebrates 100 fearless Filipinas who have demonstrated that fears are just stains that we have to be brave enough to remove. Be fearless like Ariel -- tested and proven to remove 100 stains in 1 wash. "

The Wash Yours Fears Summit seals Ariel's commitment to clean 100 stains in 1 wash. The power in every wash leads to a worry-free laundry experience, allowing women to have time for themselves and for the people around them.


We can now remove 100 stains on just 1 wash and be fearless on facing any challenge that might come our way with the new Ariel, now available in supermarkets nationwide. More information can be found on www.facebook/ArielPhilippines or follow the conversation online with the #Ariel100StainsIn1Wash

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