The Princess In Me Christmas campaign at SM City North Edsa

My bebe experienced a royal Christmas Celebration at the City as Sm North Edsa pull out all the stops to create a magical world for kids of all ages in The Princess in Me Christmas Campaign.

my pretty bebe IC

During the event, the Block Atrium of Sm City North Edsa was transformed into a Royal Ball with pink and pretty accents, where cute little princesses and princes are welcomed and treated like true royalties to The Royal Princess Hall and grown up fashionistas get to be pampered like Barbie at The Holiday Barbie Lounge. Princess and Princesses can be hailed as royalty and take a seat at The Royal Throne. 

Girls also tried on the Glass Shoe and the waiting prince gave a special treat if the shoe fits. Bring home this enchanting experience with a souvenir photo at the Barbie Box Photo Booth.

It was an afternoon of surprise, as everyone welcomed the Christmas season with a festive lighting of The Princess Tree lead by SM prime Holding, Inc. President Hans Sy, and Internet Super Star Kendra Kramer. Founder of Richprime Global, Inc., the local disyributor of Barbie and other well-loved children's toys (Disney Princess, Hot Wheel, Fisher Price and Chicco), Myrna Yao with SM SVP for Marketing Millie Dizon, SM President of SCMC Annie Garcia, SM  SVP for Marketing jonjon San Agustin, AVP for Operations Renee Bacani also  attended the fun filled event.

The lighting of the SM Bears of Joy Tree was a sentimental one.With the SM Bears of Joy Tree, we can make other children happy by buying a pair of SM Bears for only PHp200. You get to keep one bear while the other one will be donated to the SM Cares. Foundation - a perfect way to share the magic of Chrismas.

Kids from Child Haus with Ms. Divine Lee

Kids from Child Haus were also given an early Christmas present during the gift giving with Barbie. Child Haus is a temporary shelter for patients of cancer and other dideases who come to Manila for treatment but have no place to stay. The Child Haus permanent home was donate by SM Prime Holding President Hans Sy.

A fashion presentation of different princess's fashion and style highlight the launch. Pop princesses, Party Princesses, and Fairytale princesses brought Barbie fashion of life for a stylish celebration.

Aside from The Royal Christmas Celebration, shoppers will also witness a majestic musical lights show of the Princess Tree every 30 minutes from 11am to 8 pm at The Block from November 8 to January 4.

The City Center of SM City North Edsa will likewise have a Fairy tale Untold exquisite display this season featuring Barbie as Snow White, Cinderella, Belle and Rapunzel. These princesses will give mall goers more reason to enjoy the holiday.

The Barbie Collectors Hall exhibits the most prizes and dazzling Doll Collectors. It showcases Barbie's gorgeous looks and transformation from past to present.

Watch the Royal Parade of Stars and be mesmerized with the floats starring your favorite fairy tale princesses. The parade runs November 7,30 and December 7, 14 and 21 at 5pm.

Disney Princess fans will likewise have the rare opportunity to Meet and Greet the fairytale characters at the Skydome. Have your photos taken with Belle, Snow White and Sleeping Beauty at November 16 at 11am,  1pm, 3pm and 5pm.

Other highlights of the launch also included a Skytacular Fireworks display at the Skygarden with the ceremonial lighting of the Giant Firefly Christmas tree that marks the beginning of Christmas season at SM City North Edsa.


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