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Alden Richards spreads the love (not the germs) through a new song

In this year’s Global Handwashing Day celebration, Safeguard has partnered with one of the most prominent personalities in the country today to bring attention to the importance of proper and habitual handwashing. The nation’s leading soap together with the “Pambansang Bae” Alden Richards join forces to educate Filipinos on the importance of handwashing through the power of a song.


Safeguard held the Global Handwashing day at Baseco Compound. Alden himself sang the handwashing song and invites every Filipino to make it a habit to unfailingly wash their hands with Safeguard in these 5 “hugas non-negotiables” -- before “mano”, after using the toilet, before eating, after playing and before bonding. And more importantly, to spread the love and not the germs this holiday season.



If you’ve ever wondered the kind of impact personal hygiene really makes on the spread of germs and general health of the public, consider these sobering statistics gathered from the first Philippines Handwashing In…

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